GCAA at ICAO Montreal: Event Content for a 120-Metre LED Screen
By Chris Tully, Creative Director, VJDXB
We’ve been fortunate to work with some of the coolest and most creative clients over the years. To the event agencies, production teams and AV companies who have trusted us time and again, thank you. These case studies showcase our contribution as a supporting partner in event content and live visuals, with credit for the wider events shared by the many talented teams who brought them to life.
VJDXB created visual content for a 120-metre LED screen at the UAE General Civil Aviation Authority’s reception and gala dinner during the 40th ICAO Assembly in Montreal, Canada, in September 2019.
The content brought together Arabic art, UAE landscapes, the country’s aviation sector and its future aviation ambitions. Across a screen of this scale, those themes formed a panoramic visual setting that placed the UAE’s culture and identity alongside its aviation story.
An international setting for UAE aviation
The United Arab Emirates, represented by the General Civil Aviation Authority (GCAA), hosted the reception during the International Civil Aviation Organization’s 40th Assembly.
GCAA’s account describes the gala as a showcase of UAE culture and a message of tolerance for international delegates. That context gave the visual content a clear purpose: present a sense of the country while supporting an event centred on international aviation.
Our contribution focused on the screen content within the wider production.
Arabic art across a panoramic LED canvas
Arabic art formed one of the main themes of the content package.
The project photograph captures golden, Arabic-inspired artwork extending around the event space. Its flowing forms create a connected visual treatment across the long display, with a consistent colour palette bringing the surrounding screen areas together.
At this scale, a pattern becomes part of the room’s atmosphere. It can establish a strong visual identity across a broad canvas while allowing guests to experience it from different positions within the venue.
For this project, the artwork provided a cultural dimension to the visual presentation and a connection to the UAE.
UAE landscapes and a sense of place
The content also featured UAE landscapes, introducing the country’s physical setting into the event environment.
Alongside the art sequences, this gave the presentation another way to communicate national identity. The landscapes broadened the visual story beyond aviation, establishing a sense of the place represented by the host delegation.
Working across a 120-metre screen called for compositions that could hold together over a considerable width. Each scene needed to contribute to the overall environment, with attention to scale, continuity and where the audience’s eye would be drawn.
UAE aviation and its future
The aviation content connected the cultural and landscape themes with the purpose of the gathering.
Our sequences covered UAE aviation and its future, bringing those subjects into the same visual package. The brief offered an opportunity to move between cultural identity, the country itself and the ambitions of its aviation sector.
For a reception held during an international aviation assembly, that combination gave the content relevance to both the host and the audience.
Creating event content for a 120-metre screen
A display of this length changes how content needs to be composed.
The audience cannot take in every part of the screen with equal attention at once. A successful visual approach considers how imagery reads across the full canvas and how individual areas relate to one another.
For VJDXB, the challenge was to create content that worked at the scale of the venue while maintaining a consistent visual direction. Arabic art, landscapes and aviation imagery each brought a different character, but all belonged within the same event presentation.
The project demonstrates our experience producing large-format LED screen content for international corporate and government events.
Watch the GCAA Montreal event content
The project footage accompanies this case study, showing the content within the event setting.
Event content production in Dubai and internationally
Based in Dubai, VJDXB creates custom screen content for conferences, gala dinners, national celebrations, awards ceremonies and corporate events in the UAE and worldwide.
Our GCAA Montreal project reflects that international scope: creating content for a UAE organisation’s overseas event, with a visual approach developed around its identity, audience and large-format display.
We collaborate with event agencies, production teams and AV companies on animation and event visuals, from individual stage screens to extensive panoramic installations.
Explore our event content production services, view more of our projects, or contact VJDXB to discuss your next event.
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