Bayer Focus Live Dubai: 100m Screen Content | VJDXB
By Chris Tully, Creative Director, VJDXB
VJDXB and Vantage Studios created the opening video for Bayer Pharmaceuticals’ Focus Live event in Dubai, producing high-impact 3D content for a 100-metre panoramic curved screen.
The ultra-wide display called for a seamless visual composition across its full length. Our task was to create an opening film that used that scale purposefully, turning the screen into a connected visual environment for the start of the event.
An opening video designed for a panoramic screen
An event opening film establishes the first impression of a show. For Focus Live, the 100-metre screen made the content a major part of the room’s visual identity.
The curved display extended well beyond the central stage, giving us an unusually wide canvas for the animation. The content needed to hold together across that entire span, with a clear relationship between the central imagery and the surrounding environment.
We created the opening video around this panoramic format, using 3D visual content to give the presentation depth, scale and impact.
Seamless 3D content across 100 metres
Creating content for an ultra-wide curved screen requires a different approach to composition from a conventional video frame.
A scene needs to work as a whole while remaining readable from different positions in the room. Important moments must have a clear focal point, and the areas extending to either side need to contribute to the same visual experience.
For Bayer Focus Live, seamless content was central to the brief. The animation needed to connect across the display so that the screen read as one continuous canvas.
This continuity allowed the opening film to establish a visual direction across the room, with the scale of the display becoming part of the presentation.
Building depth within the event space
The project image shows a blue-toned cityscape extending around the curved screen, with illuminated buildings and a bright central visual feature.
The scene demonstrates how 3D content can establish an environment across a wide display. Architectural forms provide depth, while light and contrast guide attention within the composition.
At this scale, the relationship between the central moment and the wider scene matters. The surrounding content helps establish the setting, allowing the main visual action to sit within a larger environment.
For our team, the opportunity was to create imagery that made full use of the panoramic format and gave the opening a strong presence in the room.
Content production for a large curved display
Our contribution to Focus Live was the opening video and its 3D visual content.
The screen’s length and curvature informed the way the animation was composed. A production of this kind requires attention to the overall canvas, the apparent scale of objects and the placement of the main visual moments.
For event producers commissioning similar work, establishing the screen layout and content specifications early helps define what can be created. The format should inform the creative direction from the beginning, so the animation feels designed for the space where it will be seen.
The Bayer Focus Live project demonstrates VJDXB’s experience creating bespoke event content for substantial panoramic screen environments.
Watch the Bayer Focus Live opening video
See the project footage to explore how the content worked across the ultra-wide curved display.
Event content production in Dubai and internationally
VJDXB produces opening videos, 3D animation and custom screen content for corporate events, conferences, awards ceremonies and product presentations in Dubai, across the UAE and internationally.
We work with event agencies, production teams and AV companies to develop content around the creative brief and screen environment. From a central stage display to a panoramic curved canvas, the aim is to create a coherent visual experience suited to the event.
Explore our event content production services in Dubai, view more of our projects, or contact VJDXB to discuss your next opening film or large-format screen production.
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